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Brand Portfolio Copywriting - French Wine Producers
Brand portfolio copywriting of French wine producers for a wine exporting agency. The project requires research skills in French and the writing language is general English and simplified Chinese.
My approach: Identify and position the target audience (wine importers, distributors, wholesalers in China), collect information about the winegrowers/wineries, use my knowledge about French wine regions and the Chinese market to summarize the key points that will entice the target audiences, create contents that include all the key information, at the same time, concise and flow naturally. Differentiation has been made for the English text and its Chinese counterpart.Â
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