Wine Content & Copywriting
Blog articles, brand copywriting, editorial work
PROJECT DESCRIPTION
A selection of editorial and commercial writing projects that blend deep wine knowledge, cultural fluency, and strategic storytelling.
PROJECT DETAILS
🖋️ Content Writing – Wine Investment Platform
SEO-driven articles and encyclopedic regional profiles created for a wine investment platform. Leveraged my experience in fine wine sales and deep knowledge of prestigious regions to create content that educates, builds trust, and supports user conversion.
🍾 Research & Content Writing – Grower Champagne
In-depth research and article writing spotlighting grower Champagnes for a U.S. audience. Content bridges the gap between local producers and international wine lovers, showcasing artisanal quality and cultural richness.
📝 Content Writing – Wine Blogs
Engaging blog posts written for diverse audiences, including B2B wine platforms in Europe and a UK-based wine merchant. Adapted tone and technical depth to match brand voice and reader expectations, with SEO strategy in mind.
🌍 Brand Portfolio Copywriting – French Wine Producers
Bilingual portfolio writing (English & Simplified Chinese) for an export agency representing French wine producers. Wrote culturally adapted brand stories, highlighting key selling points for Chinese importers—balancing authenticity with strategic messaging.
📧 Copywriting – Email Sales Wine Offers
High-performing sales email copy for a leading U.S. fine wine retailer. Structured, concise, compelling offers with layered storytelling, tailored to affluent wine collectors with intermediate knowledge.
🌐 Technical Translation – French, English, Chinese
Specialized translation of technical sheets, tasting reports, and marketing materials across three languages. Combined subject matter expertise with cultural sensitivity to ensure clarity and consistency for international markets.
